There are levels to social listening, both in breadth and depth. This month will feature one of the “deepest” brands, high-volume mentions around a single brand, one of the most popular coffee brands in the world…

Spencer Rodriguez brings years of experience to Starbucks, having joined from Microsoft, with the challenge of bringing consumer insight to life in a new global role.

Skilled in both qual and quant, she joins The Social Listening Lounge to share her career journey and her vision for the brand behind cultural icons in pumpkin spiced latte, pink drink, and strawberry acai.

Peppermint hot chocolate we can throw in there too, more so because I like it lol.